* Breathing Space *
In a fast-paced world, home should be the place where we can truly breathe. But indoor air pollution is an invisible threat - present in the spaces we trust most.
Through this cross-media campaign JAN showed how to create healthy moments of calm in every space of the home. Spoiler alert: Cleaner air becomes effortless with the Dyson Purifier.
Creative Strategy | Concept Development | Campaign Development | Pitching & Presenting | Creative Direction | Scriptwriting | Directing | Art Direction
The video
Teaser
The Body & Mind issue of JAN, featuring Nina Pierson on the cover, aligned perfectly with the JAN x Dyson “Breathing Space” campaign, which also featured the same talent.
'Breathing Space' event - Instagrammable corners
'Breathing Space' event - Talk Nina x Josephine
'Breathing Space' event - Meditation
'Breathing Space' event - Yoga
'Breathing Space' event - Dyson Purifier experience
Online branded content article (click to read)