I’m driven by understanding audiences: what moves them, what they care about, and how brands can genuinely show up in their world. My experience spans agencies (GroupM, Ogilvy) and premium publishing (Hearst), giving me a sharp sense of both strategy and storytelling.

Currently at Hearst, I lead content partnerships from briefing to publication for brands like Cosmopolitan, National Geographic, ELLE and Harper’s Bazaar. I work closely with editorial, sales and production teams to make sure every campaign feels culturally relevant, creatively strong and commercially right.

I believe the best branded content doesn’t interrupt culture - it earns its place in it.

Curious to know more? Let’s get in touch.