Hi, I’m Sophie, a creative working at the intersection of culture, strategy and storytelling.

I help premium lifestyle, fashion, beauty and culture brands turn their signature into creative concepts, content, campaigns and partnerships people genuinely connect with.

With experience across agency and publishing - from Ogilvy and GroupM to Hearst Netherlands - I’ve developed editorially-led work for magazine titles and brands including ELLE, Cosmopolitan, Harper’s Bazaar, JAN, Dyson, Google and Unilever.

My approach is culture-led and editorial in feeling. I believe strong brands are not built through visibility alone, but through emotionally resonant storytelling, distinctive creative worlds and ideas that feel connected to culture.

What sets me apart is the ability to bridge editorial storytelling, strategic thinking, aesthetics and commercial awareness. Creating work that feels sharp, human and commercially useful.

Want to unlock your signature? Let’s get in touch.