Hi, I'm Sophie. A creative who lives where culture, strategy and storytelling meet.

Over the past seven years I’ve shaped cross-media campaigns for fashion, lifestyle and consumer brands, working across media (GroupM), advertising (Ogilvy), and now publishing (Hearst). Here, I lead branded content for iconic brands including Cosmopolitan, ELLE, and Harper’s Bazaar.

My work blends audience insight with editorial craft: translating behaviour, emerging trends and brand worlds into concepts people genuinely care about. I shape ideas end-to-end, from briefing to final execution - always with an eye for meaning, culture and aesthetic intention.

I thrive at the intersection of creativity and commerce, building ideas that move people, strengthen brands and feel native to the platform.

Curious to know more? Let’s get in touch.