The kitchen table is the new hotspot. But somewhere along the way, hosting turned into a Pinterest-perfect tablescape with handwritten place cards and a menu that took all weekend. None of which fits the way Gen Z and millennials actually live: full schedules, full inboxes, time as the scarcest resource.

From that tension we built a cross-media campaign for NESCAFÉ around a different POV: hosting doesn't have to take time to feel intentional. NESCAFÉ Espresso Concentrate is the hack for barista-quality iced coffee at home.

Creative Strategy | Concept Development | Campaign Development | Pitching & Presenting | Creative Direction | Scriptwriting | Directing | Art Direction